milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

A sulfate-free toning shampoo with bold results. Rich black pigment tones down brass and brightens in platinum and ultra-light blond hair.. Leaves hair feeling clean, soft, and balanced—with a cool tone and a salon-fresh finish. Gently cleanses without dulling or drying out hair. milk_shake Icy Blond is a shampoo for blond color treated hair and natural light and platinum blonds. Special black pigments give delicate ash tones and prolong the effects of grey or silver tones. Lightening techniques, external aggressors such as the sun, or harsh cleansers can bring out unwanted warm tones in light blond hair. Icy Blond Shampoo returns cool ash blond and platinum tones to hair. Our blond shampoo formula helps neutralize and counteract yellow or brassy tones in very light blond and platinum hair —unlike purple shampoo formulas, Icy Blond black pigment shampoo is not recommended for grey or white hair. The active ingredients enhance the natural beauty of hair, leaving it soft and shiny. The sweet and evocative grape fragrance gives a delicious happy moment of joy during application. Milkshake hair products are recommended by top hairstylists around the globe! Luxury salon exclusives now available online!